Young workers launch food bank gift card challenge

Loblaws recently admitted to fixing the price of bread at stores across the country for more than a decade and the company announced it would offer $25 gift cards to all customers as an apology.

PSAC’s Regional Young Worker Committees are shifting the Loblaws price-fixing scandal into a way to help those in need.

They’re challenging all PSAC members to collect gift cards in their regions to see who can raise the most funds in support of their local food banks.

The challenge is easy:

  1. Apply online for your $25 Loblaw gift card by the deadline of May 8, 2018
  2. Make sure you don’t sign the back of the gift card!
  3. Deliver or mail the card to a PSAC regional office
  4. Then your Young Worker Committee will reach out to you to take a photo with all the generous donors in your community
  5. The gift cards will be delivered to a community food bank and your photos will be posted on social media with the hashtag #SayNoToHunger
  6. PSAC will tally all of your donations and post photos to our national website and social media

Every month, hundreds of thousands of Canadians would go hungry if it weren’t for the support of their local food bank. Across the country, food banks have been helping more than 850,000 people per year – and the number of Canadians who rely on food banks continues to grow.

It’s important to remember that food banks can do even more with cash donations than canned goods because it allows them to buy food in bulk straight from wholesalers.

Beyond donating to your local food bank, there’s a lot more that can be done to reduce hunger and poverty, including developing a national poverty reduction strategy, providing a basic livable income to all Canadians, and creating a stronger social security net.

Learn more about food insecurity and how we can reduce poverty from Food Banks Canada.

In Solidarity,

Amanda Gebara, PSAC Ontario Council – Young Workers Representative

Sharon DeSousa, PSAC Ontario Regional Executive Vice-President